Pan Fried Eggplant

This super simple 3 ingredient (yes, salt&pepper is one ingredient, shush) recipe is a good way to get get picky eaters to eat eggplant. You can peel the skin (it's thick!) if you want but that's just a pain. So here we go:

Victory wash, dry, and cube up your eggplant into dice-sized pieces. Discard the top bit with the leaves. In a large pan heat basting oil a bit. I use about 1/4 cup for 1 small eggplant. Add salt & pepper mix. Add eggplant cubes and sautee until eggplant soaks up the oil (it will, it's basically a mild tasting sponge) and gets nice and soft. Serve in paper cups with sporks and sprinkle some shredded parmesan cheese on top at the end.

Good size for the eggplant 

Merchandising: I put the eggplant in the cold case and put basting oil (16 oz. & 8 oz.) and parmesan (OWC) on top of the case. Showcasing knives and cutting boards is a good idea too if GM wants to.

Spiral Path Farm

What is Spiral Path?

Spiral Path is where we get most of our local organic products from. They have a 255 acre farm up in Loysville, PN. Terra and Mike Brownback have owned it in 1978. It started out as a conventional pig and grain crop farm, but in 1991 they transitioned to all organic produce. Now they supply Wegmans with their best crops of tomatoes, peppers, eggplant, cucumbers, collards, baby spinach, baby arugula, baby romaine, mixed greens, kale, romaine, green and red leaf lettuce, zucchini, goldbar squash, dandelion greens, beets, herbs, swiss chard, and more! Anything that doesn't make the cut for Wegmans high standards but is still good is put into CSA boxes, a variety box of super seasonal veggies (and some fruits), which are sold to the community. They recently bought even more land to meet the ever-increasing demand for produce from Wegmans stores.

Their Philosophy

They strive to support and nourish the soils that their crops grow in. Healthy soil creates healthy plants. They do not use chemical fertilizers or pesticides. They use an all plant compost "processed" by red wigglers, a worm that stays in the top strata of the soil, to nourish extra sensitive plants.  The use of even organic pesticides is limited, and usually come from plant extracts that naturally repel the invasive insect. The Brownbacks use nature's foodweb to naturally reduce their pests. Every year they send of soil samples to be evaluated by a lab to check the levels of crucial minerals. Carefully maintaining the soil chemistry allows their produce to be successful and plentiful. They have open fields and hothouses for the seedlings, baby greens, and extended season growing. They use cover crops to replace nutrients sapped from the soil and to reduce erosion, and they practice crop rotation so as not to deplete a field of all of 1 or 2 nutrients.

Here are some photos from my trips to the farm:

Beefsteak Tomato BLTs!!

I just got back from Spiral Path farms tonight and Will Brownback told us that beefsteak tomatoes are coming our way very shortly. They are going to hit hard and fast. They are gigantic, ruby red, and super juicy. A good way to ease wary customers into eating raw tomato is BLTs.

Organic BLTs

Wegmans Organic Sourdough Loaf, sliced 1/2 inch thick (ask the bakery)
S.P. Beefsteak Tomatoes
S.P. Green Leaf Lettuce
Wegmans Organic FYFGA Uncured Apple Wood Smoked Bacon (meat)

Wegmans Organic Mayonnaise (NM/grocery)

cracked black pepper (optional)

Tools needed:

salad spinner

toaster

Cutting board

serrated knife

dinner knife for spreading mayo (plastic will do)

Baking pan + parchment sheet from kitchen

Victory wash the tomatoes and lettuce. Spin the lettuce dry and remove extra water with a paper towel. Remove core tops of tomatoes and slice them ~1/3 inch thick. Place in a cambro w/ lid. Bake the bacon on 400 F until crisp but still pliable. It shouldn't just snap when you bend it. The fat should no longer be chewy. Toast slices of the sourdough and immediately spread mayo on one side. Crack the pepper onto the slices. Build the sandwich. Bread mayo side up, lettuce, tomato, bacon slices, bread mayo side down. Slice into bite sized pieces and serve in paper cups. 

Merchandising: 

In a 2ft case: bacon ($8.99) 

Beside you: lettuce ($1.99) and tomato ($3.49?)

In a basket: bread [make sure they slice it for you] ($4.50)

On top of case: mayo ($3.69)

Crispy Mini-Sweet Peppers w/ Creamy Salsa Dip

This no cook, quick dish can be whipped up in minutes for a snack or appetizer. The recipe is easily scaled up or down to accommodate 1 person or 100 people. These peppers are good sized, and have very few seeds that are very easy to remove in 1 go.

Crispy Mini-Sweet Peppers w/ Creamy Salsa Dip

1 clamshell Spiral Path Yummy Mini Sweet Orange Peppers

8 oz. Wegmans organic cream cheese

4 oz. (1/2 c.) Wegmans organic salsa, hotness is up to you (any non watery kind will do, our Pico de Gallo works well too)

Victory wash the peppers. Chop off the tops. Look down at the top of the pepper and slice it like this:

This way you will have a sort of flat "chip" for dipping. Take out any seeds and the white "matrix" that holds the seeds. Customers would stop here but KBS sellers can cut it into bite-sized squares for serving in the paper cups.

Mix the salsa and the cream cheese together. Stir well until most of the bits of cream cheese are broken up. Customers can microwave theirs slightly at home to be easier to mix. Serve the dip on the pepper with a spork to reduce messiness. 

This recipe is so super easy and it gets kids and people who aren't big fans of peppers to eat them. It's also a great football finger food.

Merchandising:

In a 2ft case: 8 oz. org. cream cheese bricks, $2.49 (regular is ok too, depends on what you have...regular is $1.69)

On top of case: mild, medium, and hot organic salsa, $2.69-Nature's M.

Next to you: S.P. mini sweets clamshells, $3.99

Caprese Salad

Caprese Salad

Ingredients:
4 bags Spiral Path Plum Tomatoes
2 BelGioioso Fresh Mozzarella, family pack (32 oz)(OWC)
Organic Basil (coventional is ok too)
Wegmans Italian Classics Organic Extra Virgin Olive Oil ("WIC Org EVOO") (grocery)
McCormick Black Peppercorn Grinder (grocery)

Wash tomatoes and basil in Victory wash. Slice tomatoes in half lengthwise, then slice into 3rds. Place in a cambro w/ lid. Dry basil well and finely chop. Store in a cambro w/ lid. Slice mozzarella in cubed centimeter size. I usually cut it into 4 long fat strips, then cut those into thinner strips, then cut those into cubes. Store in a cambro w/ lid. To serve, place a spork in the paper cup, place tomato skin side down in cup, place mozzarella slightly to side of the tomato, sprinkle on a bit of shredded basil, drizzle over a spork-ful of oil, and sprinkle on a 1/2 turn grind of pepper.

Merchandising: WIC Org. EVOO on top of cold case, BelGioioso Mozzarella (8 oz and/or 16 oz) in case, basil in cold case (any basil works but most people want a small container), tomatoes next to you on the table. You can merchandise the pepper if you want.

This is a very pretty demo, and customers like that there's no cooking required, especially in this hot August weather. Honestly it's all about the presentation. If you really want, you can skewer them with toothpicks and serve them like that.

Sauteed Spinach and Mushrooms

The Spiral Path Baby Spinach clamshells have built up in my store, so I decided to demo them. A quick, easy demo is to saute it with organic baby bella mushrooms, grated/shredded parmigiano reggiano, and basting oil. Bacon bits are optional but seem like they'd make the ensemble.

Ingredients:
6 clamshells SP Baby Spinach
4 containers (5 oz. each) whole Organic Baby Bella mushrooms
1 container grated or shredded Parmigiano Reggiano OR Italian Blend (OWC)
1 16 oz. bottle Basting Oil
Hormel Black Label Bacon Bits
salt and pepper to taste

Tools:
If no electrical hookup available: Gas burner, butane cans, and pan from kitchen
If electrical hookup is available: Induction burner with induction pan (must be an induction pan)
salad spinner
Non-scratch non-plastic tongs
cambro for spinach w/ lid
smaller cambro for mushrooms w/ lid

Merchandising:
In a 2ft case: 2 rows of clamshells and 2 rows of mushrooms. Top of case: basting oil (either size), cheese, and (optional) bacon bits.

Directions: Victory wash and spin spinach, place in paper-towel lined cambro and cover with lid. Victory wash and wipe off dirt from mushrooms. Dry and slice up. Place in cambro and cover with lid. Heat basting oil in pan. Add mushrooms, salt and pepper, and optionally about a tablespoon of bacon bits. Saute until mushrooms darken a bit. Turn off the heat. Add spinach and mix until spinach is a bit wilted. Sprinkle on the parmesan liberally. Mix more. Serve.

**Make sure to have a sign out that says the dish contains pork/pig if you add the bacon bits.**

*Note: the spinach will eventually completely wilt. Don't worry about it. It may seem like you're putting in way too much spinach compared to the mushrooms, but spinach collapses very quickly when heat is applied.*

Summer Squash Spaghetti

The Spiral Path Farm goldbar squash and zucchini should be arriving in your store any day now! We now have a code for SP veggie noodles, so spiralize away! It's only fitting that we take a break from our (albeit delicious salads) and show off our culinary prowess by whipping up a 10 minute spaghetti. We have several different pasta sauces that pair well with these noodles, you can demo whatever you have the most of. You can pair this with cheese or add no cheese for a completely vegan dish. If you tend to have a meat-loving crowd, you can add one of the sausages below.

Create your own veggie pasta dish!!

Sauce (Wegmans Italian Classics Organic Pasta Sauces-$2.99):
Chunky Marinara (Vegan)
Roasted Garlic (Vegan)
Grandpa's Sauce Goes Vegetarian (Vegan)
Roasted Tomato and Red Wine (Vegan)
Blush (NOT Vegan)

Our Organic Basting Oil is also an option as well.

Cheese (optional)
Wegmans Italian Classics Italian Blend Cheese
Wegmans Italian Classics Parmigiano Reggiano
 Organic Valley Organic Parmesan

Meat (optional) (Wegmans Organic Chicken Sausages-*all are fully cooked*-$6.59):
Italian with Red Peppers
Spinach and Garlic with Asiago
Wild Mushroom and Herb

Tools:
Induction Burner
Frying Pan (preferably w/ lid)
Non-scratch tongs (I like OXO, as always)
2 Cambros w/ lids for noodles and sausage
Kitchen Shears
Cutting board/knife (if adding sausage)
Spiralizer (Only if you want to demonstrate how we actually make the noodles.)
(The Veggetti Pro will work just fine. We usually sell it in GM.  It's a cross merchandising opportunity!!)

Merchandising:
In a 2 ft case: 2-3 rows of veggie noodles with "From Farms Near Our Stores" stickers, 1 row of chicken sausage (optional). Top of case: cheese and sauce/basting oil. If you have any other room near your display you can advertise Veggetti Pros.

Directions:

1. Wash squash and chop off ends.
2. Spiralize squash. Line a cambro with paper towels and place noodles in cambro.
3. Cut up the noodles with the shears or it will be a bear to get into the little cups! Cover with another paper towel and the lid.
4. (optional) Cut up the sausages into bite sized pieces (slice lengthwise and then into slices) and place into cambro.
5. Heat the sauce in the pan.
6. (optional) Add sausage to pan and heat in the sauce.
7. Add noodles, toss to coat.
8. Cover (optional) and let cook until soft and slightly wilted.
9. Remove cover and sprinkle with cheese if desired.
10. Serve.

Ask your coordinator if there are coupons for the Wegmans Organic Sauce available.

Wedge Salad

We've got delicious Jersey Legacy Iceberg Lettuce in, and what better way to show off a crisp head of iceberg than a traditional wedge salad. We have a new Wegmans Organic Blue Cheese Dressing, and this salad lets it shine.
This recipe is very similar to the Wegmans one, Iceberg Wedge with Blue Cheese

Many people think that Iceberg Lettuce is devoid of nutrients. While it may not be as nutrient dense as spinach or kale, it still provides some good stuff with very few calories. According to Organic Facts.net, "Iceberg lettuce is an excellent source of potassium and manganese, as well as a very good source of iron, calcium, magnesium, and phosphorous. It also contains traces of sodium, copper, and zinc." Its simple, crisp flavor lends itself to both heavy cream based dressings and light vinaigrettes.

Ingredients:
1 head Jersey Legacy Iceberg Lettuce, washed, spinned, and chopped
1 bag Hormel Black Label Real Bacon Pieces
1 organic red onion, washed and thinly sliced
Organic Radish bunch, washed, leaves cut off, and thinly sliced
1 bottle Wegmans Organic Chunky Blue Cheese Dressing
Optional:
Organic Creamery or Organic Valley Blue Cheese Crumbles

Tools needed:
Large sharp knife
Large cambro+lid
Small cambro+lid
Tongs for onion/radish
Optional mandolin for radish

In a small cambro have the onion and radish. In another larger cambro have the lettuce, chopped into small pieces. Keep the cheese (optional) in its container. Add dressing to the cups as you serve. Sprinkle the bacon pieces on top.

Merchandising:
In a 2 ft case: iceberg lettuce heads in right or left third of case. Radishes (just regular organic) in middle third of case. Cheese crumbles (optional) and dressing in left or right final third of case. I butted up a plastic divider to the side of the case, longer side vertical, to allow the dressing to slide down as customers took it and to keep it from falling over. Top of case: bacon crumbles. {My store doesn't carry the ones in a bag, but we do have the ones in a shaker container. Whichever one works just fine.} Optional next to you (unrefrigerated): more iceberg, bags of organic red onions, or more radishes.

Ask your coordinator if there are coupons for organic dressing.

Greek Salad

Warm late spring days are perfect for grilling, so remind your customers to pair this restaurant style greek salad with a Greek Turkey Burger (don't forget the Tzatziki!).

Greek Salad

Ingredients:
2 heads Spiral Path Green Leaf Lettuce (Romaine or Iceberg/Romaine mix works too, or a mix of all three), washed, spinned, and torn into pieces
1 8 oz. container Odyssey Organic Feta Cheese, Greek Style- Crumbled (OWC)
1 6 oz. container Organic Divina Kalamata Olives, drained and sliced (OWC)
3 Spiral Path Cucumbers, quartered and sliced
1 organic red onion, sliced
2 containers Wegmans organic grape tomatoes, halved

Mix the tomatoes, cucumbers, and red onion in a cambro. Keep the lettuce in a separate cambro. This keeps the lettuce dry and fresh. Have an open container of feta and an open container of the olives. Set those aside and ask customers if they would like olive with theirs. Many people don't like them. As always, add dressing to the cups, not the big serving bowl.

Dressing:
**Note: I decided against using the Wegmans Organic Greek Dressing, and instead opted to make my own. You can choose to attempt to make the dressing with organic ingredients, however you're going to end up with expensive shrink unless you make a large batch. If you don't plan on making much, try to use the kitchen's ingredients to save money. An excellent cross merchandising opportunity is to use a TableCraft Olive Oil Dispenser for your dressing. I also can't demo salads without my OXO Salad Spinner.**

Ingredients:

1/2 cup olive oil

1/2 cup red wine vinegar
1.5 teaspoons garlic powder
1.5 teaspoons dried oregano
1.5 teaspoons dried basil
1 teaspoon black pepper
1 teaspoon salt
1 teaspoon onion powder
1 teaspoon Dijon-style mustard


Combine all. Stir/shake/mix well. Shake frequently when demoing.

Merchandising:
2ft case: feta cheese column, olives column, grape tomato column. Top of case: Wegmans Italian Classics Chianti Red Wine Vinegar, Wegmans 100% Mediterranean Blend Olive Oil- Pure- 16.9 fl oz.
Beside you on the table: cucumbers and green leaf/romaine/iceberg lettuce, maybe bags of organic red onions if you have room.

I'm writing this Thursday night so I may come back and edit to reflect what actually happened over the weekend. Questions or thoughts? Post below! :)

Edit: Edited some directions for the demo, 6/15/16

-Caroline

Pecan, Gorgonzola, and Cranberry Salad

The first recipe is from today, Friday June 3rd. I used the "Super Greens" salad idea in the Summer 2016 menu magazine, but I used the Mixed Greens (formerly Tasti Crisp) instead. Most customers liked it. Gorgonzola is an acquired taste for some however. You can do many variations on this recipe. I told customers that if they didn't like the gorgonzola, a feta or a crumbly goat cheese would do just fine. The 12 oz. Organic Raw Pecans were too pricey for most of my customers at $14, so I pulled some small bags of Diamond chopped pecans ($3.29) for my display. Grilled chicken would go great with this recipe!

Pecan, Gorgonzola, and Cranberry Salad

1 (5 oz.) clamshell Spiral Path Mixed Greens

1 (4 oz.) container Gorgonzola cheese crumbles

1/2 of a 6 oz. bag of Wegmans Organic Sweetened Dried Cranberries

3/4 c. Wegmans Organic Raw Pecan Halves, broken up

1/3 c. Wegmans Organic White Balsamic Vinegar Dressing

Demo Instructions:

Mix all ingredients EXCEPT DRESSING in a large bowl. I like to pour some dressing in a plastic sample cup, and as I dole out the salad into the sample cups, I scoop a bit of dressing out of the dressing cup and into the sample cup. This way the salad doesn't get as soggy. Try to make sure each customer gets some cheese, a pecan piece, and a cranberry or two in the sample cup.

Merchandising:

The main focus is on the mixed greens here, so in a 2ft case I had 2 columns of clamshells, 1 column of cheese, double or triple stacked, and a column of dressing. I used a clear divider (L shaped), and I butted it against the side of the case, taller side vertical so the bottles of dressing would gently slide down on the plastic when a customer took a bottle out. This kept me from having to re-position the dressing as customers took it, and it keeps the bottles from falling over. The cranberries and pecans went on top of the case. I made sure all prices were clearly written. Ask your coordinator if you have coupons for the organic dressing.

If you have any questions, comment below! :)

-Caroline

Hello and Welcome!

Hello! Welcome to the Potomac Wegmans KBS Regional Farms Ambassadorship Recipe Blog! This blog was created to share the recipes created by Regional Farms Ambassadors, news from the regional farms, and general organic/local/natural foods news.
Most demos will be focusing on Spiral Path Farms products and pairing them with local/regional, organic, natural, or Wegmans brand products. These recipes will be quick to make, easily customizable, and usually vegetarian. 

Why choose local?

• Local products have a smaller carbon footprint
• Local products are fresher; they can be left on their vine, bush, or tree for longer since they don't have to travel as far
• Supporting smaller local farms keeps prices competitive

List of Regional Farms

Spiral Path Farms- Loysville, PA

Wegmans Organic Farm- Canandaigua, NY

Shenandoah Growers- Harrisonburg, VA

To-Jo Organic Mushrooms- Avondale, PA

and more!